Short blog posts can be good.
Why Short Blog Posts Are Cool
This goes against a lot of common advice. Longer blogposts (above 2,000 words!) drive more traffic. And from an SEO perspective, this is true.
But: Short pieces of content have their place in blogging and content production in general. The cornerstone of blogging success is value â€“ not wordcount. And while in general longer posts may drive more traffic, this is not always true!
Why? Because short form also has a lot of advantages:
- Good short posts get to the point faster
- Short pieces are easier to consume â€“ this is blogging, not scientific research
- Short pieces (with value!) often work better on social media
- Do you need to blog more often? Short posts take less time.
Can I Back This With Data?
In this case, the data is so openly available that I am surprised this doesn’t get mentioned in the blogosphere more often:
Take clickbait sites – let’s go for Upworthy and Buzzfeed:
These sites drive incredible amounts of traffic through social media. Their content is optimized for social. Take this Upworthy post for instance: https://www.upworthy.com/republicans-and-democrats-should-never-forget-what-paul-ryan-just-said-about-the-poor?c=pop
This is long for Upworthy… 700 words. It was in Upworthy’s most shared posts this week, over 7,000 shares. (Contrary to popular belief clickbait sites are bringing value in their posts – that is exactly why they are getting so much traffic!)
Want more data? Here are the Alexa ranks for Upworthy and Buzzfeed:
The Problem: Value per Word
This is not an excuse for creating many short posts that bring little value.
Focus on value per word.
Creating short postsÂ that still bring loads of value to readers is a craft – an it needs to be practiced. Which is why so few recommend short posts.
Value per word is harder to achieve than increasing your word count. You will have to write slower than usual – you will have to think about how to best get your point across, how to shorten your sentences while not losing meaning.
But most audiences will accept short and long form content. The real question is how much value you are giving. And value per word is actually harder to produce in a long post. Producing very long posts with very little information won’t help you.