Social media is now a major part of most marketing budgets, and over the next five years social marketing spend is projected to increase by 90%. However, 86% of marketers still want to learn how to more accurately measure social ROI.
Finding the ROI is important, as marketers are often active on various social platforms. And with new networks and options being introduced every day, its important for marketers to know where they should be spending their time and effort to maximize return.
No matter your budget, a careful examination of your social media marketing budget is imperative.
Create a strategy, consider your budget, and then find how to manage your social media in a way that’s right for your company.