How Removing Old Website Content Can Improve Your Traffic.

Ever think about Google Panda?

It feels a little “old hat” to talk about it, since it’s now nearly five years old. But this service, which ruthlesssly searches the Internet for pages that don’t meet its quality standards — and penalizes sites with substandard content, is still worth addressing. The reason: It’s still hurting sites. Panda was rolled into the main Google algorithm, but semi-regular Panda updates still occur semi-regularly.

One opinion out there says that content of a certain age doesn’t matter, that Google (and Panda) knows that older content is often ignored by readers and is more or less irrelevant. But that’s not true. Old, poor-quality content does hurt your search ranking, as long as that low-quality content remains on your site and is accessible to the search engine.

You may be sitting on a gold mine of lost SEO value you can recover with a few simple changes.

Six years ago and more, it was the norm to write short blog posts, 500 words or less, about any keyword-focused topic you could find in your niche. Certainly, a lot of that old content was valuable at the time. These days, though, it doesn’t measure up. Where a 500-word post once sufficed, today a 1,000-word post barely cuts it. The ideal, according to Medium, is a post that takes around seven minutes to read and is around 1,600 words long. SerpIQ did a similar study a few years ago. It counted the content of the top ten search results for a variety of queries and came up with a figure closer to 2,400 words

Identifying content that needs work

For owners of older sites, you may face a daunting task auditing your old content. It may include hundreds or thousands of old posts under 1,000 words. If only there were an easier way to figure out what needs to be changed and what isn’t hurting you and can be left as is.

That’s where Panguin comes in. This tool, from Barracuda Digital, hooks into your Google Analytics install and scans your traffic history. It compares the traffic recorded on your pages with the dates of known Panda, Penguin and other algorithmic updates. Any page where it notices an abrupt drop, it flags for you. Of course, it works only as far back as you’ve had Google Analytics, because Google doesn’t track any data before it itself existed.

Fixing old content

When you discover content that doesn’t meet modern quality standards, it’s obvious that you have to do something about it. What should that be, though? There are a few options you can take.

  • If the content has the seeds of something valuable, something evergreen, you can rewrite it to make it more valuable. Take an old 500-word post and add more data, more value, more insight. Boost it up to 1,500 words, 2,000 or more. For good measure, send it on another round of promotion via social media.
  • If the content is one of several short posts on the same subject or on similar subjects, consider merging them into one more valuable post. One great opportunity for this is the old FAQ; if your questions and answers were separated onto different posts with different URLs, that content might have been better for SEO pre-2011. These days, though, it’s better to merge all of those pages into a single valuable FAQ and redirect the old posts to the new post.
  • If the content is functionally a shorter, less valuable version of a much better, more recent post, feel free to remove and redirect the old post to the new URL. A redirect helps preserve any value of old incoming links.
  • If the content is essentially valueless, would be worthless to rewrite and has little or nothing in the way of incoming links and traffic, go ahead and delete it. It could be hurting you, and there’s nothing to redirect it to, so it’s perfectly safe to delete.

There’s no shame in deleting old content. There’s even value to be found, if that old content is holding you back. Getting rid of it, and rewriting, redirecting and improving other old pieces of content is like lifting a weight off your shoulders. It helps reclaim old traffic and, above all, gives Google a better impression of the overall average quality of your site.

So, free yourself! Cut out the lowest value content so the the average value content can rise. That alone will improve your modern traffic considerably.

Source


SEO Handbook: 17 Essential Blog SEO Tips You MUST Follow to Rank.

New to blog SEO? Here’s all the tips you need to know to optimize your content before, after, and when you publish.

Imagine you just published an article you spent countless hours creating. Which one of these results would you rather have?

This:

google analytics declining pageviews graph

Or this?:

google analytics increasing page visits graph

In the first image, you get an immediate, meteoric rise in views (10,000 in one day!). Then the views come crashing down to non-existent within 15 days.

In the second image, there’s almost no traction for over a month. Then, slowly but surely, the views start consistently rolling in, averaging around 600 views a day without any signs of slowing.

One group followed great SEO blog tips. One skimped on blog SEOand relied on social media and email marketing.

Guess which one you should strive for?

Yep, it’s graph #2.

I know you crave instant gratification. We all do. That’s why sometimes I’ll throw 10 Oreos down my throat in one sitting. So the thought of graph #1 and 10,000 views in one day may make you feel all tingly in the pleasure area of your brain.

But that’s unrealistic for long-term success. Fueling your article solely with social media and email is like starting gas on fire — it’ll be awesome for a bit, and then it’ll just poof…disappear.

You want sustained traffic.

It’s like investing — it’s not fun to stick $200 a month into an account you can’t touch. But that money will grow into something big in the future because you decided to play the long-term game.

Because that article in graph #2 will keep bringing in hundreds or thousands of visitors every single day thanks to SEO.

The long term play wins, and I want to show you how to get those kind of results for every article you write.

I’ve tried almost every SEO trick and tactic in the book. But after raising 100+ web pages and articles to the first page of search engines, I’ve found a consistent SEO blog checklist for raising your work to the tippity top of Google.

17 of the best SEO blog tips to do before, during and after you create your blog post.

SEO Tips Before You Write

SEO Tips When You Write

SEO Tips After You Write

Oh, and guess what?

I’m going to show you how I do all these things with this guide as an example.

Ready? #strapin

4 SEO Tips Before You Write Your Blog Post

Time to break out some wise words from Confucius:

Confucius preparation quote

The preparation you put in before you write your article will determine how successful it is. If you cut corners, your article will fall flat.

If you put in the time to prepare everything, though, you’re setting yourself up for success. And you really need to put in that time, because this is the current landscape of search engines:

percentage of traffic by google results position

Ouch. So the top four results on Google get about 68% of the traffic, with the first page results seeing 91% total traffic. If you’re on the second page, it’s like you don’t even exist.

So it’s important to start off on the right foot, and these four SEO tips will help prepare you for that Confucius-level success.

SEO Blog Tip #1: Find Your Keyword

This isn’t groundbreaking stuff. Almost every SEO guide you’ll read starts out with finding a good keyword.

Basically it’s this:

  • Find a keyword that’s highly searched in the Google Keyword Planner Tool
  • Search that keyword to see what the competition is
  • Find the gaps and fill them with your content.

That’s been repeated time and time again. It’s important, but I want to give you a tip where you can really win:

Head terms vs long-tail keywords.

For example, this is the head term for this blog post:

google keyword tool

We’re going after “SEO blog tips”. There’s a nice overlap with “SEO tips” and “SEO blog,” so we could see residual traffic from those searches.

But here’s the thing: while those are the monthly searches for those head terms, they’re not the only words people are searching for.

That’s where long-tail keywords come in.

How often do you search for “dinner recipes?”

Probably not often. But how often would you search for “quick easy dinner recipes?”

Probably a lot more often. It’s more specific, still contains the the main head term and actually sounds like something a person would search for.

That’s a long-tail keyword. An easy way to find long-tail keywords is to try different combinations in the Google search bar. For this post, I did something like this:

Blog SEO

So I took the second highest-searched keyword and looked at the variations. And guess what?

I use almost all of those in this guide.

Another way to find long-tail keywords is to consider exactly what you would search if you were looking for more information on your topic.

These long-tail keywords will help your blog rank higher in these niches, as opposed to catering to a broad keyword.

SEO Blog Tip #2: Build A Sitemap

Here’s what a sitemap is, according to Google:

“A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.”

You know that feeling when you’re trying to get somewhere but your Google Maps app isn’t working? That’s what it’s like when you don’t have a sitemap on your site.

Also something to point out in that definition: web crawlers. Think of those like spiders search engines send out to index the entirety of the internet. They see every page and report back to their respective search engine with the information they found.

If a web crawler can’t easily get to your article’s link, it can completely prevent your article from showing up on a search engine.

south park mmkay meme

The good news is, you can easily build a sitemap without any coding knowledge. Just download and integrate either this plugin or this one on your site, and they’ll automatically create sitemaps whenever you add new pages.

SEO Blog Tip #3: Make Your Site Mobile Responsive

Moz wrote an article about mobile responsiveness in search engine rankings. If your site isn’t mobile responsive, you’re going to see a dip in ALL your pages — articles or otherwise.

This is a newer addition to the list, but you need to follow it like the rest of the rules. Since more searches occur on mobile devices than browsers, you need to be mobile responsive for the sake of SEO AND your user experience.

You can check the mobile-responsiveness of your site by inserting your URL into this mobile-responsiveness tester from Google. It’ll let you know if your site is up-to-snuff or not:

google analytics mobile-friendly test

Phew

If your site isn’t mobile friendly, get your site up to the requirements.

SEO Blog Tip #4: Lower Your Average Page Load Time

Will Ferrell said it best:

Before you marry a person you should first make them use a computer with slow Internet to see who they really are.

Think about it: when was the last time you waited more than eight seconds for a page to load?

Be honest: you don’t. And Google doesn’t, either. Once you get over the five second mark, they start penalizing you incrementally.

See, while page load time is a ranking factor in search engines, it’s the plethora of other bad shit it brings that can tank your rankings.

It’s the bounce rate (people leaving your site) being high + the time on site being low + the slow load time that can = penalties from search engines.

There are a lot of things that can contribute to slow load times:

  • Images that are WAY too big (or unoptimized)
  • Uncompressed content
  • Too many background images
  • So, so much more.

Easy way to check your site speed? Head here and enter your URL. They’ll give you an accurate load time.

sumo page test

Good to go.

If your site is a bit on the slow side, check out this site for a few fixes. But be warned: if your site IS slow, be prepared to shell out some money for someone to fix it properly.

If you can look at these four SEO tips and go, “Yeah, I’m so optimized that DJ Khaled just called ME the best,” then you’re prepared enough to move on to step two of this SEO plan.

dj khaled is the best

8 SEO Tips When You Write Your Article

Your site is optimized like crazy. You’ve got the best keywords picked out for your content. Now it’s just time to write the thing.

If you have your keyword in mind and know what you need to write, there are lots of different directions you can go for an article.

If you need help coming up with some new angles or ways to write your post, you can check out this great article on 13 different types of content.

But if you already know what you want to write and how to present it, it’s time to dig into some ways to include SEO in your articles.

SEO Blog Tip #5: Spend SO Much Time On Your Headline

Here’s the truth: no matter how much experience you have as a writer, the headline will always take up a lot of your time.

But it’s worth it when you see your article consistently getting clicks from every medium AND ranking high in search engines.

Here’s what goes into making a headline at Sumo:

  1. Someone finds the keyword we need to include in the title
  2. Someone narrows the 20-30 down to 3-5
  3. A group of us vote on the best headline

That’s how seriously we take our headlines. I have two personas in my head when I write a headline: Drago from Rocky IV and Joy from Inside Out.

Here’s what a typical back-and-forth looks like:

overusing keywords

I wish I was kidding.

When you write your headline, you need to find a balance between those two personas. The headline needs to be something attention-grabbing, but it also needs to be rooted in your main keyword.

For this blog post we decided on “SEO Handbook: 17 Essential SEO Tips Your Blog MUST Follow.”

We get our main keyword variant in there (SEO blog tips) in a way that feels clickable. Handbook is a word that makes the content feel bigger and sturdy, and words like “essential” and “must” convey importance.

If you need help with either of those two things, I suggest these two articles:

  1. 49 Headline Formulas to Skyrocket Conversions (And Where to Use Them): Here’s a list of every successful headline formula you could possibly imagine.
  2. The Automatic Kickass Headline Generator: All you have to do is plug your topic into the spreadsheet and it spits out a bunch of possible headlines.

And when you nail the headline? It looks something like this:

power words for blog seo

That article has 3.5k shares and it grows every day. Find the balance between a headline search engines and people love and you’ll see some great traffic.

SEO Blog Tip #6: Get Your Heading Tags Squared Away

Heading tags – or H-Tags, as the hip SEOs call it – exist to separate sections of you blog post. They’re numbered 1-6, and they actually have some substantial SEO juice if use correctly.

Think of your headings tags like this:

heading tags in blog seo

They’re listed in descending order of importance.

  • Heading Tag 1: This is generally your headline. You only get one of these, otherwise you get penalized because search engines have no idea what’s supposed to be the main idea of that page.
  • Heading Tag 2: These separate the big ideas of your article. Use them sparingly. They’ve got tremendous SEO power if you include your head term and try to work in long-form keywords, too.
  • Heading Tag 3: These are the smaller yet still important headers of your post. They can be used for tools, tips, ideas or anything that falls under your H2 tag topic. Use these generously.
  • Heading Tag 4-6: Lol, yeah ok. These don’t really matter. Use them for styling up your page however you want.

To give you an idea of what that looks like, here’s what I’ve done in this post:

  • Heading Tag 1: SEO Handbook: 17 Essential SEO Tips Your Blog MUST Follow. We felt this was a great combo of our head term and what people would click on.
  • Heading Tag 2: I use this for “4 SEO Tips Before You Write Your Blog Post” and the like. It has a main head term in it, so it’s easier for search engines to link that up with my title.
  • Heading Tag 3: I use this for all the tips in here like “SEO Blog Tip #6: Get Your Heading Tags Squared Away.” It gives me the opportunity to keep using a keyword phrase while providing the tips.
  • Heading Tag 4-6: I’m not about that life.

When you write your own header tags, remember that each one should modify the last. So H3 modifies the H2, and H2 modifies the H1.

SEO Blog Tip #7: Balance Your Meta Description

Your meta description is what shows up below your headline in search results. When I searched for “worst baseball players ever” this was the top result:

Blog SEO

At least they made it on a list

Look what Google did — it highlighted “worst baseball players.” Google was able to take the phrase from the meta description and connect it to the headline. That’s an important way to build authority and verification that your post will cover what the headline promises.

This, like your headline, is a fight between Drago and Joy for the balance of what’s SEO optimized and what’s interesting to click.

Here’s my favorite formula for this:

  • 150-160 Characters: Staying in this range guarantees your entire meta description will be read.
  • Mention the Keyword Once: Use your head keyword in the meta description once. Twice is stretching it, unless you can make it sound non-robotic.
  • Answer Why They Need This: You need to crystallize why your article has to be read. And you need to do it in one to two sentences.

For this post, it would show up like this: “New to SEO? Here’s all the tips you need to know to optimize your content before, after, and when you blog.”

Strike a balance between using your keyword and writing something that, in combination with your headline, makes people want to read your post.

SEO Blog Tip #8: Clean Up Your Slug

You heard the title:

Blog SEO

Yes. I actually took time to create this image.

Ok. Not that slug. I’m talking about the part of a URL that identifies the specific page you’re on. For eg, the bold part is our slug:

https:/example.com/stories

But for some people, it can look like this:

www.examplesite.com/blog/topic/marketing/08302015/author/how-to-write-a-post

That’s too long and it buries the article. Search engines view URLs like they view your heading tags — the most important thing is first, with everything that follows losing importance.

You want your most important thing as close to your root URL (usually the URL of your homepage). So for this post, our URL looks like this:

www.example.com/seo-blog-tips

Remember: use your head term in this slug. This term is what you want search engines to identify the article with. When you have the slug, headline AND meta description syncing up, it helps tremendously with higher rankings:

worst baseball players of all time

This was the #1 ranking for “worst baseball players.” See how the term is integrated?

There are times when you can take advantage of the ordering of your slug. But, to keep it simple, just get your main head term/article title close to your root URL.

SEO Blog Tip #9: Nail the First 100 Words

Web crawlers see a page the same way you do — they start from the top and work their way down.

In turn, you’ve got to treat your first 100 words like your headline:

  • For Search Engines: You need to include your head term or long-tail keyword at least once. After the crawler sees your head term in your headline, meta description and slug, you’ll want to introduce it in your articles soon as possible. The first 100 words is a good rule-of-thumb.
  • For Humans: You want to capture your reader’s attention while also toeing the line of addressed the blog topic. If you can’t captivate your reader within the first 100 words, your bounce rate and time on page will suffer big time.

In this article, I use the term “SEO blog tips” in that first 100 words while still using an attention-grabbing opener (at least I hope so if you’re this far into the post). It’s a good combo that satisfies the crawlers and the folks like you.

SEO Blog Tip #10: Tag Your Best Images

This is the biggest step most bloggers forget to do.

People focus so much on the main search results that they forget the “Images” section of search engines acts as a place to rank, too.

worst mlb pitch ever

Never forget how poorly 50 Cent threw that baseball.

The page title is listed at the top, with the URL below that. But under the URL, you’ve got a description of the image.

That description doesn’t just happen on its own. Most blogging engines give you the opportunity to give the image a description through alt text.

Think of the alt text like a meta description for your image. You should use your head term and describe what the image is. Keep it between 70-100 characters to make sure it displays everything.

Two types of images you should link:

  • Your Main Post Image: Always title this bad boy, because most people will pin/share this image. You want a clean description that captures what the whole post is about.
  • Your Best Images You Created: You don’t need to tag images that you pulled from the internet — those already rank for someone else and they might not pertain to your keyword. You want to spend your time tagging images that are unique to you.

Most places like WordPress make it easy to fill in this alt text:

how to use alt text for SEO

Don’t ask questions about the “candy-haul” thing

However, even though you should give alt text to your proprietary images, you should always name your files with a keyword in mind. This only reinforces to crawlers what your page is about.

So for our post, the files all have names like blog-seo-tips-slugs.jpginstead of something like untitled1.jpg. For all your images, follow that kind of format to help your chances with the crawlers.

SEO Blog Tip #11: Link. Link. Link.

Link. Link often. Link with el passion.

Seriously. Linking is one of the best things you can do within your post. For all the tips I’ve given in this section, this is the one that takes a bit of time but is completely worth it in the end.

Linking is it’s own sort of special SEO magic. We talked about what happens when a crawlers goes through your text and looks for keywords.

You know what they love, though? When your keywords are linked.

internal vs external links

Live your blog life like this…orange thing.

When a crawler sees a word or phrase linked, it places more emphasis on that than a non-linked word or phrase.

When I talk about linking within you blog post, I’m referring to three types of links:

  • Anchor Tags: These are simply links to different parts of your posts. That’s why, depending on the post, I like to include links like I did at the top of the post. It gives you the opportunity to link your biggest keywords as early in the post as possible.
  • Internal Linking: This means linking to relevant content that you’ve created on your site. I already did it in this post with a few articles. Here’s a great piece on why internal linking is important, touching on great points like building architecture and increasing SEO success.
  • External Linking: Hey, I just did it in the last paragraph! Linking strong keywords out to other strong pieces of content signals to a search engine that your article should be at least in the same ballpark as that content. Plus, you give some blog love to a fellow content creator for a nice win-win (and maybe a linkback…more on that soon).

Of all these strategies, anchor tags might be the easiest, but internal linking is the most effective. Keeping someone on your site decreases your bounce rate, increases time on site AND created an interlinked system on your blog — all good things in the ranking algorithms.

But for all this advice on crafting a tight, SEO’ed blog post, there’s one thing you need to remember above all….

SEO Blog Tip #12: Create Amazing Content

Just read the thing. Have others read it. Have a stranger read it.

Do you like it? Does it make sense? Does it solve the original problem you set out to answer?

If it’s not a good, unique and helpful piece of content, then none of these tips will help you.

And if you need help with creating that awesome content….well….here’s an article that shows you how to reverse engineer the most popular content on the web.

5 SEO Tips After You Write Your Blog Post

Hey, you published that awesome post! People can read it on their mobile devices and it loads up nice and fast. Dang, you’re set.

Except you’re not.

I used to think doing these previous 12 tips I’ve shared were all you needed in order to rank high in search engines.

kfc meme

There’s a reason this post is split into three parts. It’s not enough to prepare your site, find a great keyword and write a great post.

You’ve got to bring it all home with five specific things after you publish that will almost certainly guarantee search engine dominance.

One caveat before I go into these tips. Not everyone will do them.

And this isn’t one of those fake “Only 5% of people will share this” phrases copywriters like to use to make you think “Screw you, I’LL share this thing.”

Legitimately, people won’t do these next five steps because they’re hard work.

I’ve laid this exact plan out for businesses before, only to check in a few months later and see poor results because of lack of follow through.

But I’ll tell you something. When I figured out these last five tips is when I consistently ranked content on the first page of search engines.

So if you’re ready to start really making your articles work for you, read on, my friend.

Cause this is where the hard work really starts.

SEO Blog Tip #13: See How Far Down A Page Readers Go

You don’t write an article hoping 15% of people read it all, do you?

I hope not. That’d be a really weird way to approach writing.

Ideally, you want your story to be so good that people feel compelled to read the whole thing, like Kelly after she read a post I wrote for Leadpages:

nice blog comments

Let me be 100% upfront with you on this: it’s not always this way. Sometimes people just leave the article for whatever reason. You can’t control things like their priorities, current state of mind or what have you.

But you can control the quality of your writing. Because 9/10 times that’s what makes people leave a page within the first 100 words, resulting in some scary bounce rates you don’t want.

The good news is, you don’t have to guess if people are reading everything. There’s a way to actually see how far down the page they’re reading (and where they’re jumping off).

You can use a scrolling heat map (aka Content Analytics) to see how far down a page your audience reads.

welcome mat example

Looks something like this.

Again, not everyone will get to the bottom of your page. You just want to avoid people leaving right away. Case in point, a post on our site called 28 Ideas For Content Upgrades to Grow Your Email Listsaw this happen:

easy content upgrades

Only 62% of readers made it past the introduction.

Yet you’d never know that if you didn’t have Content Analytics installed. No worries, here’s a free version of that tool and you can install it in five minutes.

If you see people leaving before they get to the meat of your post, don’t be afraid to edit your published article. This stuff isn’t set in stone, and you can tweak your intro until you see more people make it down your page.

SEO Blog Tip #14: Get. Traffic.

Alright, people who were guffawing at my intro. Here’s where you get to point at your screens and go “AHA! You do need traffic.”

Of course you need traffic.

Getting traction creates a snowball effect with search engines. If they can see popularity and views on a piece of content, they’re much more likely to raise that than something with 10 views and an upvote from mom.

So if you can combine this:

google analytics declining pageviews graph

With this:

google analytics increasing page visits graph

Then you get an image of such steady traffic that I can’t post it because it could be considered NSFW.

We’ve found that initial traffic and social proof from shares can really kickstart that process. A couple ways to do that:

  • Reach Out Via Social Media: You know the drill. Facebook posts, Tweets, reddit…get the message out and get the clickthroughs/shares on all your channels. Build healthy social media channels that rank for your business to help supplement your post.
  • Post an Abridged Version on LinkedIn and Medium: Don’t worry, you won’t get dinged in your SEO for this. You’ve got to consider the audiences (LinkedIn a bit more professional, Medium more personal), but getting love there can go a long way.
  • Get Featured in Newsletters: I guarantee your industry has a few people that curate content in a newsletter. Build relationships with them and offer quality content to their readership.

After that, you’ve just got to get creative. But focus on getting that initial traffic so your post isn’t dormant — that only hurts your chances of long-term success.

SEO Blog Tip #15: Build Those Backlinks

Moz, the overlords of all that is SEO, came out with a study on the importance of backlinks in 2015.

Turns out, if no one is linking to your content, you can kiss great rankings goodbye.

relationship between google rankings and links

So backlinks. You need them. Big time.

There are three ways of building up backlinks.

You can be a dirty, unforgivable black hat SEO douche and build link farms that backlink to your site. Thankfully, Google has wised up to that, so it’s much harder to pull off.

You could follow the old-school mentality of linking to a site, then asking for a backlink in return. That’s a bit harder because there’s no incentive for them to give a backlink and your link may not give them substantial value.

The third way, which has the highest success rate, is to provide value through sub-articles.

See, sub-articles are perfect for building MULTIPLE backlinks. I won’t get too deep into it because the article explains it really well, but these are the steps you take:

  • Find Your Best Long-Form Article: This should be a cornerstone piece of content that’s long, has great traffic and touches on multiple topics.
  • Break It Down Into Smaller Categories: Take the bigger topics you cover in that piece of content and write them down.
  • Write Smaller Articles Around Those Categories: 1,000-1,500 word articles that contain links to that article or others on your site.
  • Pitch Those Articles to Websites: Find sites that publish content around those sub-articles and literally give them those articles to publish fo’ free.
  • Repeat: Keep doing it for your big articles, because you’ll get SO MANY BACKLINKS DOING THIS.

What you’re doing is providing immense value to that website. You’re adding great content that they didn’t have to publish, all the while you collect that valuable backlink juice for bigger rankings.

SEO Blog Tip #16: Publish Consistently

You hear bloggers say it all the time: “Publish on a consistent cadence so your readers get in a routine.”

I agree, but I’ll also add this from an SEO standpoint: “Publish on a consistent cadence so your readers and the web crawlers get in a routine.”

This article explains all the benefits of publishing consistently for SEO, but basically it boils down to this:

The more content you publish, the more the web crawlers have to index your site. The more they do that, the higher you rank because they see you as a “healthy” site.

That’s the difference in ranking high and staying in that high rank. If a site becomes stagnant, it’s indexed less frequently. Any post that ranks high will eventually be beaten by a healthy site that publishes often.

Which brings me to my last tip.

SEO Blog Tip #17: Audit Every 3-6 Months

This is easily the step almost every blogger doesn’t do.

I’ll admit, I didn’t even do it when I started out. “It’s either ranking or it’s not” I’d yell.

But it’s about more than that. It’s about mapping out the journey and tracking your success over a long period of time — SEO is a long term game.

Source


15 of the Best Mobile Website Design Examples.

Now more than ever, businesses are focusing on creating delightful mobile website experiences.

mobile website examples

After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that’s crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.

Going forward, Google will only continue to raise the bar for what it considers to be mobile-friendly (including page load time) and reflect that in its algorithm updates. So if you haven’t been focusing on improving your mobile experience, you’d better prioritize it now, or your search ranking could really suffer.

To help inspire any mobile website design changes you’ll be making, here’s a list of 18 companies who really nailed their mobile web experience.

18 of the Best Mobile Website Design Examples

1) Shutterfly

Shutterfly is an online service that allows users to create photo books, personalized cards and stationary, and more. Because more and more people are taking photos and then accessing them using their smartphones, Shutterfly recognized the need to create a great mobile experience for their customers — and they delivered.

Shutterfly accomplishes two key goals on their mobile website:

  • It’s easy for users to find out information about their offerings.
  • They’re selling that information by way of beautiful imagery.

When you arrive on their mobile site, you’ll see the menu items have been enhanced into large buttons at the bottom half of the screen. This makes it easy for users to quickly select which option they’re interested in learning more about.

shutterfly-mobile-site-1.png

Once users click through to one of those options, they’re greeted with large photos showcasing what Shutterfly is capable of for easy browsing.

shutterfly-mobile-site-2.png

2) Google Maps

Everyone has their favorite map or directions application. Mine is Google Maps, which I use whether I’m walking, driving, biking, or taking public transportation. What’s special about their mobile website is that it’s virtually indistinguishable from their downloadable mobile app.

The screenshots below are taken of their mobile website, but if you’re familiar at all with the app, you’ll notice they look exactly the same. Not only is the appearance identical, but the mobile website has the speed and functionality of the app.

google-maps-mobile-site-1.png

google-maps-mobile-site-2.png

3) Typeform

Typeform is a Barcelona-based tech company with one, simple mission: to “make forms awesome.” Their desktop website is really beautifully designed, greeting visitors with succinct copy, high-definition videos, relevant animations, and other, more complex design components.

But for mobile users, they recognized that complex design components like video and animations could significantly affect page load time, among other difficulties. That’s why they actually removed many of them — which decluttered the site and simplified the overall mobile experience. The mobile website is a simpler version of their desktop website, and it’s still beautifully designed.

typeform-mobile-site-1.png

Take note of the large buttons in their menus — perfect for tapping with your finger on a mobile screen.

typeform-mobile-site-2.png

4) Etsy

Etsy is an ecommerce website where people can buy and sell vintage or handmade items. Most buyers who visit Etsy’s website are there to do one of two things: Either they’re searching for a specific item, or they’re browsing items in categories that interest them.

The mobile website caters to both types of visitors from the very beginning. When you first go to their mobile website, you’re greeted with an option to search for specific items, shops, or categories.

etsy-mobile-site-1.png

Immediately below the search bar are thumbnail images of trending items that showcase some of the most popular things you can buy on Etsy. Mobile users can view these trending items in a collage format, and the images are big enough for them to easily tap with their finger.

etsy-mobile-site-2.png

5) Adrian Zumbrunnen

This is the personal website of Adrian Zumbrunnen, a UX designer, writer, and speaker. When you visit his website, you’ll notice right away there’s something very unique about it: It’s a conversational website.

It almost looks like a text message conversation you’d normally have on your phone — including the ellipsis to show he’s “typing.” Users are given two response options at the end of every exchange, so it’s kind of like a “choose-your-own-adventure” experience.

While the mobile and desktop experience are very similar, the desktop website feels like it was made primarily for mobile — which could be the direction sites will go in the future.

adrian-zumbrunnen.gif

And if you’d prefer not to engage in the conversation-like exchange, you can simply scroll down for details.

zumbrunnen-mobile-site.jpg

6) Elf on the Shelf

Elf on the Shelf is, relatively speaking, a fairly new Christmas tradition based on a children’s book. If you’re unfamiliar, the basic premise is this: The book tells the story of Santa’s scout elves, who are sent by Santa to watch over children in their homes all over the world and report back to Santa.

Along with the book, parents can purchase an elf figurine, which they’ll subtly place somewhere in their house where their kids can see it. Every night leading up to Christmas, parents move the elf to a different location around their house to “prove” to their kids that the scout elves are real and always looking over them.

When you first arrive on Elf on the Shelf’s website, you’ll see that there are actually numerous types of Elf on the Shelf products you can purchase. But instead of forcing users to scroll through a long, text-based list, the web designers made it easy for users to simply swipe from left to right to look through all the different options — ideal for visitors browsing products on the website.

elf-on-shelf-mobile-site.png

7) BuzzFeed

BuzzFeed is a news company known for it’s viral content and popular quizzes. It also happens to be one of my favorite sources of entertainment during my commute to and from work.

And where do you think I’m checking BuzzFeed during my commute? You guessed it: on my phone. BuzzFeed knows that a lot of their visitors are visiting their site on mobile, so they’ve taken great care to create a smooth experience for their on-the-go readers.

When you arrive at BuzzFeed’s mobile website, the first thing you’ll see is some of their most popular pieces of content displayed in a simple, collage-like format using large images that are easy to tap with your finger.

buzzfeed-mobile-site-1.png

For users interested in specific categories, there’s a clickable menu in the top left-hand corner of the screen that lists out all the post categories.

buzzfeed-mobile-site-2.png

8) Evernote

Evernote is an application that allows you to store notes, images, and web articles and then access them across all your devices. Because users tend to download the app or access the website on multiple devices including desktop computer, smartphone, and tablets, it’s essential that Evernote get the mobile experience right.

If you look at Evernote’s homepage on your desktop computer, you’ll notice how clean the design is. The value statements are short and to-the-point, and the images add to the positioning but don’t clutter the page. When you look at their mobile website, they’ve kept this design and style entirely intact. Their mobile website is clean, simple, and doesn’t detract at all from the value of the app.

evernote-mobile-site-1.png

Plus, there are those large call-to-action buttons again, which are great for mobile users.

evernote-mobile-site-2.png

9) Huffington Post

The Huffington Post is a well-known news outlet that reports from everything from politics and current events to entertainment and technology. What makes their mobile website unique is that they actually alter their headlines slightly for mobile users so their content is more easily scannable.

If you compare the desktop versus mobile websites, you’ll notice that the mobile website has fewer words on the homepage. The headlines are shorter and much more digestible — perfect for someone skimming or reading on a small screen.

huffington-post-mobile-site-1.png

As with BuzzFeed, you’ll find a clickable menu in the top left-hand corner of the screen listing out all the post categories.

huffington-post-mobile-site-2.png

10) Express

Express is a clothing store that caters to young men and women. Because their audience often comes to their website to browse clothing, it’s important for their website to include big, clear images of their clothing — especially on mobile devices, when users will need to tap items on the screen with their fingers to click through for purchase information.

Express takes their mobile experience a step further than most online retail sites. If you slide your finger from left to right across an image showing a piece of clothing, the image will change so you can see the clothing in a different view. In other words, users don’t have to load another page to see multiple pictures of the same article of clothing.

Look at the image on the top right in the following two images to see how it changes when you swipe to one side:

express-mobile-site-1.png

express-mobile-site-2.png

11) Nationwide Insurance

Nationwide Insurance provides insurance and financial services. You might think a financial company would have a really complicated website, but on mobile, Nationwide Insurance nails down the simple user experience.

When you arrive on their mobile site, you can get an auto insurance quote right away by entering your zip code — or, alternatively, you can “Find an Agent” to learn more information about their services. Other than logging in or signing up for an account, that’s all the homepage offers.

Although this gives users limited options, it makes for a much easier experience for visitors using small screens. This is a great technique to lead potential customers in the right direction.

nationwide-mobile-site.png

12) Squaredot

Squaredot is a HubSpot partner agency that helps marketers build out their inbound marketing strategies. Their mobile website is colorful, simple, and makes for easy navigating. But what sticks out to me most is how they’ve adapted their blog for mobile users. Check out the screenshot below, which shows one article in a list of many. Each article takes up the entire width of the screen, making for large, eye-catching images and text that’s big enough to skim

squaredot-mobile-site-1.png

We like how they’ve optimized their online forms for mobile, too. Check out how large the text and the form fields are in the subscription CTA below, making it easier for folks to fill it out on their mobile devices instead of pinching and zooming.

squaredot-mobile-site-2.png

13) Zappos

Zappos is an online vendor for shoes and clothing known for their stellar customer service. Their top priority on mobile is to help users search easily for the items they’re looking for on their website, so they’ve put a large search bar at both the top and bottom of their mobile website to make it super easy for them.

This is what the top of their mobile site looks like:

zappos-mobile-site-1.png

And here’s the bottom of the page (equipped with a delightful signoff):

zappos-mobile-site-2-1.png

14) ABC

ABC is a television broadcasting company known for popular shows like “The Bachelorette,” “Battle Bots,” and “General Hospital.” Users visiting ABC’s desktop website are greeted with a ton of options: view their television schedule, check out the Oscar winners, watch some of your favorite television shows, or even look at entertainment news relating to those shows.

But ABC knows that the experience on a mobile device should be simplified. When you visit the ABC website on a mobile device, you aren’t offered nearly as many choices from the get-go. Instead, you’re given one option: to scroll through large, clickable images representing all their television shows. Users can scan through these options and click into any show they want.

abc-mobile-site.jpg

15) SAP

SAP is an enterprise software company that manages business operations and customer relations. They enhance the mobile experience by condensing information.

More specifically, they combine some of their calls-to-action into sliders, whereas their desktop website has these CTAs laid out horizontally. This helps keep things simple so mobile users aren’t overwhelmed with a lot of information at once, and it also ensures none of the CTAs are too small to read.

SAP-mobile-site.jpg

Source


7 Copywriting Tips That Will Instantly Lower Your Bounce Rates.

There are many tricks copywriters use when writing good quality content for business.

These tips are proven to increase engagement, lower bounce rates, and keep your customers coming back for more.

Tip #1: Meet and greet

As a copywriter, I avoid the words “Welcome to this business.”

These are words that take up valuable space that can be better used for other words or visuals.

Here are some over-the-top examples that could appeal to a younger generation:

  • Get ready to shout from the rooftops, as you’re a second away from discovering your next BFF.
  • Add us to your little black book now, as you’ll be coming back, again and again and again. Let’s get started, shall we?
  • Why, hello there. What great taste you have. We won’t waste your time. This is what we think you’ll like.

Of course, if your tone of voice is more formal, you may choose to welcome them with a line such as, “We’re delighted you’ve found our website, as we are here to enhance your day and make your world a little better. See exactly how we aim to do this here.”

You can also begin with a slider or an image.

A 500-word homepage doesn’t cut it anymore.

Screenshot-2015-09-21-19.07.15.png

Tip #2: Consider the scanner

If you do use a great deal of copy on the homepage, you’re likely to lose the scanner, a person who doesn’t read the content thoroughly.

The scanner follows looks at a page like this:

  • Top Left Corner – This is why you always see a telephone number for service providers here
  • Top Right Corner – Usually reserved for the logo that links back to the homepage
  • Middle – When reading the copy in the middle, the scanner will read the first and last sentences of a paragraph and sometimes only the first and last words of each sentence.
  • Bottom Right – The bottom right usually has a call-to-action (CTA) or a lead to another page to continue the journey.

What about the bottom left? What about it? When did you last look at the bottom left of a webpage?

I didn’t think so.

Screenshot-2015-09-21-18.24.17.png

Tip #3: Realize that it’s not about ‘them’

I always suggest using the second person when writing copy for businesses. It’s not “them”; it’s “you.”

“Thank you for visiting our website,” not “We’d like to thank our customers for visiting our website.” The second person draws a visitor in, creates a feeling of false intimacy and makes the reader feel welcome.

Tip #4: Get rid of that stiff upper lip

I advise strongly against using corporate copy, even on a corporate website, since it creates a divide and adds a formality that doesn’t encourage a bonding relationship. At best, it can make some visitors feel superior, for having landed on a website only Mensa members can understand. At worst, it alienates the visitors.

If the average person needs a dictionary to translate your copy, you’ve lost multiple sales already.

Every business should make a visitor feel valued, clever, welcomed, special, unique, and intelligent. In my opinion, corporate copy does the opposite of this.

Screenshot-2015-09-21-18.18.10.png

Tip #5: Make it a worthwhile conversation

The best websites make visitors feel as though they’re conversing. You need to adopt a conversational tone when writing copy for your website.

Think of your most interesting friend, the friend that can say a sentence in two words. That’s the type of voice you need your copy to have.

Tip #6: Keep ’em coming back

It’s amazing, but true, that when writing copy for business websites, some businesses forget about their current, most loyal customers. Their focus is almost always on generating new customers, rather than keeping the ones they already have.

The majority of visitors to your website will be repeat customers, and they want to feel rewarded for returning, not ignored because they’re not brand new.

You can reward current customers, while still enticing new ones, by showing off loyalty bonuses on the homepage.

A slider is great to use this way.

Your goal is to be interesting and inviting enough to appease existing customers and entice new ones.

Screenshot-2015-09-21-18.19.05.png

Tip #7: Borrow from Hollywood

A great website will lead customers on a journey until they’re absolutely convinced they should sign up, buy a product, or make a telephone call. This journey eliminates buyers’ concerns surrounding post purchase regrets, and ensures your customers are always happy to come back for more.

Great Hollywood directors are also incredible at creating a journey that keeps engagement at maximum levels throughout entire films.

There’s a Hollywood rule that says interest starts to wane about 16 minutes into a film. This is when there needs to be some action or plot turn used to retain interest.

You can use this information to your advantage by guiding the user through you your website, and looking for ways to add value to every step of their journey. Maybe you can add value by presenting them with a special offer at one point in their journey, and a unique piece of content at another point. However you add value to the user journey, make certain that you elicit a response of some sort.

Source


Using Snapchat to Boost Your Marketing.

With a claim to over 6 billion video views per day, and a user base composed largely of the influential younger generations currently leading the way in digital content consumption, there’s one outlet definitely worth considering: Snapchat.

Marketing through social media channels is very much a priority, these days. But with so many platforms to choose from – and new networks seeming to spring up every day – it can be a challenge to manage your presence on all of them, and to know which ones are most worth concentrating on.

What is Snapchat?

Snapchat is a video and image sharing social platform, with more of an informal aspect to what’s posted and shared than you might find in other social networks. Content needs to be polished and good, but there’s less emphasis on professionally posed and Photoshopped promotional imagery, and more on pictures and video streams that tell a story about your brand.

Selfies

You present your content on Snapchat as stories: a string of images used to create a video narrative. There are tools on the platform for adding text, emoji, filters, music, and so on.

Stories on Snapchat have a 24-hour lifespan, so you’ll need to structure your messages with this limitation in mind. In fact, it’s an opportunity to create continuing lines of dialogue that spread your message over a length of time without it becoming a static thing. The onus is on you, to keep your story fresh, and updated.

There are facilities for creating “communities” as well, based on special interests, specific topics, or brands. Here are some suggestions and tips, for getting the most out of your promotional experience on Snapchat.

Creating Awareness

Having set up your account, you should first make sure that there are direction markers leading potential customers or community members to your Snapchat presence, from other social media outlets. For example, you might include your Snapchat name in your profile on Twitter, or create a custom set of images or a Facebook tab promoting your Snapchat account.

And in your content on Snapchat, don’t forget to include branding elements like your logo or colour scheme on each snap. This will provide a consistent and characteristic look, and create associations in the minds of your viewers with your organisation or brand.

A Peek Behind the Curtain

Rather than the “glossy magazine cover” perspective, Snapchat offers organisations a medium to present viewers with a look at how they operate behind the scenes – either showing how products and services are created and promoted, or offering a more personal view of how the company operates, day to day.

Theatre Curtain

This kind of visual story can be very appealing to outsiders, who gain a sense of inclusion within the workings and personality of a company or brand.

Exclusive Offers

Another way of appealing to potential or existing customers is by using Snapchat to offer perks, exclusive access to new products or services, or views of your inventory and working methods that they wouldn’t expect to see on other channels.

Offers could be validated (for example) by appending a special code to each snap, and redeemed by a user’s sending back a selfie or video clip, also bearing that special code.

Giveaways and Special Deals

Everyone loves a freebie, and using Snapchat is ideal for sending out discount codes, offering promotional content, and staging competitions or scavenger hunts.

Free sign

As well as the extension in your reach that user involvement in your promo or contest will bring, there’s also the increased interaction with your customer base, especially if it’s made possible by giveaway or contest rules requiring the entrants to confirm their involvement in the promotion by sending something back.

Live Streaming

If you’re hosting a special event, like a trade exhibition, webinar, or company retreat, by using Snapchat, you can give your community and followers an inside look at events as they occur. You should tailor your content (and the people who post it) to present a variety of views into your events. This approach can breathe added life into even the dullest-sounding of events, and the content can also be targeted at your preferred customer base or demographic.

Special Guest Hosts

Snapchat takeovers are guest posts (snaps and stories), which allow companies to surrender their speaking voice for the day to a different narrator. This could be a celebrity, a representative of various divisions in your organisation, a thought leader in your industry, or market influencers, in general.

The presence of a high (or higher) profile storyteller can bring with it the added support of their existing fan or user base, and greatly increase the exposure of your brand. Takeovers hosted by people with greater budgets or resources than yours may also bring a higher level of visual narrative to your account.

Have a Two-Way Conversation

As with all social media channels, engagement and interaction are key elements, and Snapchat is no exception. Whenever you can, involve your followers in the conversation.

Speech bubbles and people

Send out requests for selfies or snaps that show your products or services in use. Ask your followers to make short videos giving their views on your brand. Create ongoing stories whose narratives depend on the feedback you receive from your followers. And so on.

And don’t forget to thank people who respond to your calls for content and feedback . Try to reward them for their participation, in some way, as well.

With 100 million daily active users, Snapchat is an emerging force on the social media front. If you’re a marketer, it’s one you really can’t ignore.

Source


5 Ways To Get New Readers To Your Blog.

Today’s video we will be giving you our insider tips & tricks on how to get new readers to your blog!

There are so many ways to get traffic your way, but we have out top five ways to share with you. Make sure to check out our few other tips & trick videos to learn how to make your platforms even more successful!

Source


5 Tips for Youtube Marketing Strategy.

Do you have a content marketing strategy? What about a YouTube marketing strategy?

I’m pretty sure that in 2016, the majority of marketers out there will answer with a resounding “yes” to the first question, but maybe a hesitant “no” for the second question. You will be publishing a weekly blog, responding to your fans on Twitter, Facebook, Instagram, LinkedIn and all the rest. You may even have video earmarked to form part of your content strategy for 2016. But a YouTube marketing strategy? Probably not.

As far as your content marketing strategy goes, you will be doing well if you can tick off these things I just mentioned. But, this year, more than any others that have come before it (though probably not as much as those that will follow), video marketing is going to have to do more than “form part of” your content strategy. You’re going to need to have a completely separate strategy that’s just for your video output.

Why? Because video marketing is becoming ever-more prevalent. It’s no longer an option, or a nice “luxury” to have as part of your marketing repertoire – in order to keep pace with the business world, it’s imperative that you give a little more than a bit of oomph to your video marketing plans, as that’s exactly what your competitors are doing.

But, more than this, the actual figures for YouTube marketing speak loudly and clearly for themselves. Adelie Studios recently put together a SlideShare with some brilliant statistics, showcasing the importance of video marketing.

Here are some key takeaways:

  • Social video generates 1200% more shares than text and images combined
  • Firms that use video enjoy 41% more web traffic than those that don’t
  • Companies that use video marketing grow revenue 49% faster than those that don’t
  • 70% of marketers say that video generates more conversions than any other form of content
  • 74% millennials find video helpful when comparison shopping

The Importance Of A YouTube Marketing Strategy

So, it’s pretty clear that video marketing gets results. But what constitutes as video marketing?

Well, that’s what we’ve put this blog post together to clarify.

Indeed, video marketing is all well and good, but there needs to be variety to your output. Plain advertising is, frankly, annoying for the modern internet user. In fact we’re sick of it, and if you think that you can get away with endless TV-commercial-style adverts to fill up your channel, then you can think again.

No, today, the video marketer needs a video marketing strategy. And that means getting to grips with the varying forms of video marketing content.

So, let’s take a good look at what they are.


Youtube-marketing-strategy

5 Types Of Video Content That YouTube Marketers Should Master To Nail Their YouTube Marketing Strategy

1.     The Promo

First and foremost for the brand advertising themselves on YouTube is the promotional video.

Now, the idea of these might reek a bit of the TV-commercial-style vids that I have only just warned you about. And indeed, a poorly constructed promo will be nothing more than this very thing.

However, a good promo video will be the conversion-driving machine that dreams are made of – and it all comes down to how you deliver the promotional material.

A little while ago, we went into great detail as to what exactly makes a great promo in a blog post entitled ‘9 Elements Of A Great Promotional Video’. Taking the brilliant promo from DollarShaveClub.com as inspiration (see video below), we concluded that the 9 elements were:

  1. Personal bond
  2. Movement
  3. Arousal of curiosity
  4. Irresistible offer
  5. The art of rhetoric
  6. The creation of a mass enemy
  7. Adding value
  8. The call to action
  9. The memorable tagline

Please read the blog (plus our ‘Top 5 Tips For Scripting Promotional Videos That Convert’) and master how to make killer promos like this…

But even simple videos made without a script can be big conversion drivers. We made this video with our own video design (you can make your own version of this video here) and it actually drove a massive amounts of registrations on Shakr when we ran it as a Facebook advertisement.

 


2.     The Interview

There are many types of interview that a brand can use as part of its video promotional material.

For building thought leadership, there is indeed no better way than to invite an industry expert onto the airwaves for a filmed discussion about the future of the market.

Employees can be interviewed to show a little behind-the-scenes footage of what it’s like at the business-end of building the products that your customers love.

Fans can even be interviewed telling the world exactly why they love your brand.

Indeed, one of the best things about interview content is that it’s real. It’s genuine. It’s unscripted. It’s natural. And it brings an overwhelming human touch to your brand – and it even works on CEOs, as this interview with Microsoft head honcho Satya Nadello demonstrates.


3.     The How-To/Product Tutorial Video

Yes, this is another important piece of content that all video marketing aficionados need to master.

The beauty of the product demo video is that you – i.e. the number 1 fan of your product – get to enthusiastically demonstrate how other users will get the same great benefits and joys from what you have created.

Enthusiasm is infectious, and, so long as you really believe in your product, then you will be able to showcase it easily in all its glory for your viewers.

And make no mistake – product demo videos are popular. In May 2015, Think With Google published this statement: “More than 100M hours of how-to content have been watched in North America so far this year.”

To put this into perspective, that’s 100 million hours viewed in one single country in one single 5-month period.

Indeed, we’ve covered product demo videos in some detail in a previous blog, and so we refer you to ‘How To Create Killer Product Demo Videos’ to get the full lowdown on the five key elements of this type of content:

  1. Do your homework
  2. Always write a script
  3. Hook ‘em quick and keep it short
  4. Avoid high information density
  5. Finish with a strong CTA

Here’s a sample How-To video from Shakr that’s perfect for a brand who want to make a simple how-to video for their YouTube or other social media channels.


4.     Presentations/Grand Unveilings

Slightly more in-depth than the product demo is the presentation – which, indeed, is often combined with a grand unveiling of a new line or product.

With presentations, however, you’ve got to get out of the mind-frame of boring boardroom meetings, and instead seek to impress in a large way.

Think big.

Think wow.

Think – nay, believe – that your new product is going to change the world.

You know what I’m going to say next, don’t you. That’s right…

Think like possibly the greatest presenters of new products the tech world has probably ever known. Think Apple:


5.     User Generated Content

Now, this one is a little harder to master – especially since you will be relying on your fans to create videos that showcase your product themselves. But, it can be done – and some brands do it brilliantly.

Let’s take Oreo for a prime example.

What that marketing team behind everyone’s favourite cookie have done is create a hashtag #PlayWithOreo.

What this hashtag encourages fans to do is come up with content – video and otherwise, as it happens – where Oreo cookies are being used or ‘played with’ in cool, fun and inventive ways, beyond just opening a packet and scoffing them.

Fans have since created wealth of original content which they’ve posted on social media and shared. Such as this little beauty (which has enjoyed over half a million views):

When people are making things like this about your own product, you might even wonder why Oreo even bother in creating any more adverts themselves when their fans are doing it for free.

However, unless you’re really lucky, and depending, of course, on what you’re selling, people aren’t just going to start making such videos – you might have to get the ball rolling yourself. So, think up a hashtag, make some entertaining YouTube videos where you take the idea of your product ‘outside of the box’, if you will, and hopefully you’ll get fans doing the exact same thing.

Source


The Top Social Media Tools for Working Smarter, Not Harder.

In today’s world, we can rely on a slew of social-media marketing tools and analytics to help us save time and money without having to sacrifice the work.

Here is a list of tools that will ease your social-media workload and allow you to focus on your operating your business.

Socedo

Many people use social media to find qualified leads, but most businesses just don’t have the time and resources to do this manually. Socedo uses technology to automate lead identification and engagement, delivering comprehensive report and sales funnel optimization. Social media is noisy, but this tool is very helpful in cutting through this noise and ensuring you attain your business goals.

SecureMySocial

Every business should have a social-media policy. Social-media policies are designed to keep companies and employees safe from legal and regulatory actions, employment termination, and reputation-management issues. We hear about employees being let go all the time over things posted to social media that violate a company’s policy.

SecureMySocial, a new offering created by cybersecurity veteran, Joseph Steinberg, alerts people in real time if they make social-media posts that may break the law, violate internal-policy guidelines, deface their employer’s brand, or might otherwise harm either the person making the post or their employer. Within seconds of a problematic post being made from anywhere, SecureMySocial can notify the poster with information as to why the post may be problematic and instructions on how to remove the post, or it can even automatically and instantly delete the post if so authorized. This is a potential lifesaver.

Oktopost

Oktopost is a social-media content distribution and management tool. The difference with this tool and others like it is that Oktopost is focused on B2B. Most social-media management tools are focused on B2C, and anyone who works in B2B knows that the two are very different. B2B marketing is an entirely different language, especially in social media and this tool will you determine the actual ROI of your social media campaigns and interactions.

Cyfe

This is one of my favorite analytics tools. Cyfe reports detailed social-media analytics, SEO, AdWords, Google Analytics and brand mentions at a very affordable rate for small businesses. Instead of keeping all of your data in multiple places, you can customize multiple dashboards within Cyfe and compare the date all in one place. We use this for everything, including competitor research, industry research and advertising.

Nuvi

Nuvi is a great way to deep dive into social-media conversations. Nuvi has partnered with DataSift (Human Data Intelligence tool), and DataSift was one of the first partners to access Facebook’s firehose. This means that Nuvi has access to Facebook’s firehose as well!  What does this mean? It means that Nuvi can access and deliver analytics to their users on private and public Facebook posts. The tool will not show you specific user posts or data, but it will give you the analytical data for a topic based on public and private content. Having access to this information makes using Nuvi a must for content marketing and businesses who want insight into what people are privately sayings about their brand or industry.

BuzzSumo

Convenience is everything for a business that is monitoring multiple sites at once. Using BuzzSumo allows you to monitor everything at once. This dashboard allows you to keep track of data like most shared, top authors, content analysis, and items that are trending, allowing you to filter back up as far as one-year. Compare the data from then to now and see the difference. Manage content alerts (in real-time) and know what is working for your company on different social platforms and see how people are reacting to them. You can also use BuzzSumo to trace content back to the original person or people that influenced it. The ability to track influencers is extremely important in social media and BuzzSumo does just that.

Remember, not all of these tools will work for every business, but at least one of them would. Take a look, request a demo and try them for yourself. If it saves us time, it will also save us money. Stop relying on manual labor and take a deep dive into social media time saving tools.

Source


5 Growth Hacking tips to Boost your website’s Traffic

First of all, what is growth hacking?

Growth Hacking is a term used by startups these days. It basically means to expedite the growth. To find out means to do a years worth of work in months. To come up with strategies and tactics that put you ahead of your competition. It means, to believe in Smart work rather than Hard work.

A decade or so ago, businesses were bound by brick and mortar, 5 years was normal for a company to reach its growing stage. Internet has changes things dramatically. Startups launch and fail within their first year. And if you want to keep up with this fast paced dynamic environment, you have gotta HACK growth.

A lot of people confuse growth hacking with spamming and using black hat dodgy techniques. Well, spamming is easy and anybody can do it. Growth hacking requires using your brain and coming up with great marketing ideas.

Let’s discuss some of the best examples of growth hacking to boost your website’s traffic.

 

1- Automation

If you own a website, you have got to get social and use the social media to create awareness of your product/service/brand. Problem is, social media consumes time. It is a full time job. It takes hours to build strategies and post content and monitor results manually. You have gotta automate it.

Did you know you can use IFTTT for FREE and connect different social media tools to perform actions automatically? Check out this great way to automate your Twitter using Feedly and Buffer. You can also set up recipes on IFTTT to automatically post photos from your favorite instagram account to Twitter, or Facebook, Tumblr or… well the list goes on!

I also used IFTTT to get updates from Reddit. Reddit doesn’t provide an option to receive emails whenever there is a new post in any of your favorite subreddits. So I used IFTTT to search my favorite subreddit for certain keywords and send me email digests on weekly basis.

These are just few examples, automation can be really helpful if done right. I will be sharing more tips on automation in near future. Subscribe to my newsletter if you don’t want to miss out. And yes, I am also working on a Twitter Bot, that will let you automatically follow people strictly under Twitter’s API guidelines. It will also let you favorite tweets based on certain hashtags and a lot more. I will be giving it away for FREE to the first few subscribers.

 

2- Content Writing and Curation

Well, we have all heard the famous phrase ‘Content is King’. But who has the time to actually sit down and write hundreds of unique articles every month. You could either do that and hope to get successful in next 2 years OR, you could be creative. Use Buzzsumo to simply search for the most shared articles in your niche. If you pick 3 or 4 article that were shared on social media thousands of times, you can’t go wrong. Create your own copy, add some of your own experiences and just PUBLISH it!

Once you have published your article, that’s when the real work starts. What good is your article if doesn’t reach eyeballs. Head on over to Reddit, find the subreddit in your niche and post the link to your article. Be sure to post it at a time when most users are online.

Here is the fun part though, if you are new on Reddit and don’t have a lot of link/comment Karma, don’t worry. Just search for the term ‘Buy Reddit accounts with Karma’ on Google and buy an account from the results on the first page. You won’t believe how cheap they are selling for. I am not asking you to exploit Reddit or Spam it, it will just give you a head start and you will see tons of traffic posting links from an aged Reddit account with a lot of Karma.

3- Back linking and SEO

You DON’T need to hire a SEO expert to rank higher in the search engines. It’s amazingly simple. A backlink is worthy only when it has a lot of authority. Don’t let cookie cutter freelancers on Upwork and Elance waste your time and money, who will just post your website link to a bunch of different forums under brand new and fake profiles. INSTEAD, go to some of the most high authority websites, for example Tumblr. Create a profile and put a link to your website, and then the real work begins. Just go around and ‘Like’ hundreds of relevant posts. This will give you LINKS back to your profile, because every time you like a post, your profile appears in that user’s profile. Now, all of a sudden, just by spending 10-15 minutes of your time, you have a tumblr profile with a link to your website, and your tumblr profile has links to hundreds of other tumblr profiles, which means your profile has some authority and the backlink to your profile has some value now.

Same strategy can be followed for a number of different high authority blogs and forums. There are some forums that let you add people as friends, even better. You find the most popular profiles with hundreds of posts, and friend them, now all of a sudden, you have a forum profile that has 100 friends, that have thousands of posts, all the LINK JUICE, coming to your profile, and of course, your profile will have a link to your website.

 

4- Find the right Niche

Well, it has been said a thousand times, find a niche that you really are passionate about. It’s not possible that you don’t have a hobby. You don’t have to be ashamed of it. I have seen stoners promoting stuff in the ‘Cannabis’ niche and make shit loads of money through it. I personally love WordPress, WooCommerce and other social media productivity tools. I use these tools on a daily basis so it makes total sense for me to promote these products too.

One thing you need to do is go to adwords.google.com and use their keyword planner tool to get the search volume for your keywords. If you are thinking about getting into the ‘Soccer’ niche for example, then go ahead and search for ‘soccer products’ or ‘soccer products online’ or ‘soccer t shirts’ for example. The tick here is to see if you have a reasonable amount of search volume for these keywords and yet the competition should be low to medium. If you are just starting out, its highly recommended that you go for low or medium competition keywords with a reasonable amount of search volume. I will be writing more about it in the coming days, so stay tuned.

 

5- Affiliate Marketing

If you are active on Twitter, Facebook, Tumblr, Pinterest and other social media platforms, you must share some of the most popular content, you must share trending content, you must share some useful information. Well, point is, if you are sharing other people’s stuff anyway, why don’t you partner with them and become their affiliates, so you might as well get some commissions out of your sharing efforts. There are high paying and authentic affiliate programs in almost every niche, just look out for them. If you want to receive information on some of the most profitable niche from around the internet, subscribe below and I will send you an email every week with tons of useful resources.

 

Source